Grand Opening of Firehouse Subs in Athens

FIREHOUSE SUBS® BLAZES INTO ATHENS WITH FIRST "STATION" 

FAST CASUAL CHAIN BRINGS STEAMING HOT SUBS AND STATE-OF-THE-ART FOUNTAIN DRINKS TO GEORGIA TOWNATHENS, Ga. - Firehouse Subs announces the grand opening of its first location in Athens on May 4, 2012. The restaurant is famous for premium meats and cheeses piled high atop toasted sub rolls served "Fully Involved®" with fresh produce. The authentic firehouse setting is based on the founders' 200 years of firefighting heritage, and the new location is decorated with local firefighter memorabilia.The location features a Coca-Cola Freestyle® fountain, offering 120+ sparkling and still beverage brands from a single freestanding unit. The sleek, stylish unit is touch-screen operated with regular and low-calorie beverage brands, many exclusive to Coca-Cola Freestyle. Guests choose from endless possibilities many never before marketed in the United States. Choices include brands such as caffeine-free Diet Coke® with Lime, Fanta® Peach, Minute Maid® Light Orange Lemonade and more.
Firehouse Subs favorites include the Hook & Ladder® piled high with Smoked Turkey and Virginia Honey Ham smothered with Monterey Jack cheese and the New York Steamer, inspired by New York delicatessens, combining corned beef brisket and pastrami topped with Provolone.  All large Specialty Subs boast a half-pound of meat. 
The Chief's Salad® and hearty, award-winning Firehouse Chili provide additional flavorful options, as does the top selling non-carbonated fountain drink, Cherry Lime-Aid®, an exclusive original recipe served with fresh squeezed lime. Families are welcome at Firehouse Subs and children enjoy kids-sized hot subs and a complimentary fire hat with purchase of a kids' combo.
Every Firehouse Subs restaurant boasts a custom, hand-painted mural and this location illustrates a tasteful depiction of the rivalry between the Georgia Bulldogs and the Florida Gators as "firefighters". Firehouse Subs Athens is located at 1860 Barnett Shoals Road, and is open Monday through Saturday 10:30 a.m. to 10 p.m. and Sunday 10:30 a.m. to 9 p.m. This is the third Firehouse Subs restaurant for franchisee Adam Arefian.
Firehouse Subs, founded in Jacksonville, Fla., by former firefighting brothers Chris Sorensen and Robin Sorensen, is a 505-unit fast casual restaurant chain. Firehouse Subs offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage of the founding family's 200 years of firefighting service. 
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given $3.9 million to hometown heroes, impacting more than 374 communities.For more information about Firehouse Subs, please visit firehousesubs.com, facebook.com/firehousesubs or follow on Twitter at @firehousesubs.###