The building is at 155 East Clayton, where The Red Zone has been for a few years. The Red Zone sells UGA-related merchandise and memorabilia.
According to public records:
An application has been submitted requesting
approval of plans to make exterior modifications to a downtown
storefront for an Urban Outfitters retail store. Proposed work includes
material changes, replacement of the doors and storefront, and new
signage. The Historic Preservation Commission commented on the proposed
design at their October meeting and is scheduled to vote on the project
at the December meeting.