No One is Seeing My Facebook Posts - Facebook Marketing for Pages

Have you noticed that suddenly you aren't being seen by as many people on your Facebook fan page? I noticed the pages I manage drop

Where have all my views gone?

Have you noticed that suddenly you aren't being seen by as many people on your Facebook fan page? I noticed the pages I manage dropped a few weeks ago and I have been playing with different ways to get them back up since then. What I have found is that organically on most of my pages what is being seen is some where between 1/10 and 1/3 of my total fans. This is not good, especially if you rely heavy on Facebook to send traffic to your business.

Why is this happening?

Well, as you may know, Facebook is now publicly traded. What does that have to do with your page posts not being seen by as many people? Everything! Since they started being a publicly traded company and their stocks did nothing more than slowly drop, they have had to improvise how to make more money. Now you have always been able to buy ads on Facebook and they work relatively well. Up until they started trading publicly they were fairly inexpensive. Now with their focus being to drive the profits of the company up, this has all changed.

So how does this tie into your business Facebook page?

Well, what they did was adjust the algorithm for what showed up in the Newsfeed, which promptly bumped down the priority of business pages. Why would they do this? To sell more ads, silly! They are a profit driven company now, so everything they do will have to be centered around how they make money, which happens to be ads.

Right now there are 3 ways to purchase Facebook ads, through the Ads Manager, Promoted Page Posts and Promoted Personal Posts. Yes, I think personal page promoted posts are silly and I honestly think the analytics on them are horrible, but I have played with them a little bit and they do get seen by more people.

So what can you do about this change?

Well, on the Facebook Business Page side, you can promote posts or purchase ads for your page and posts. I have toyed with both and personally they each serve a different purpose with a little overlap from what I have seen.

If you are still learning how to get around on Facebook and have no clue about how the Ads manager works, then I would suggest starting with Promoted Posts. You will however have to have a certain amount of "likes" on your page first. According to the Facebook website, you have to have 400 likes before you can promote a post. But I will tell you, I have a page that was a little over 250 like and have promoted the posts on that page. So you may just have to play with it and see if it lets you promote a post if you have less than 250 likes on your business page.

I have decided to work on building a class that teaches Facebook Advertising basics, which will be launching around Thanksgiving so that you have time to grab some new business for the holidays. If you would like to keep up to date on that class you can head over to my website and sign up for my email list. This way you can keep up to date with any classes, free and paid that I may be teaching. Go here to sign up: http://www.freskosmedia.com

Facebook is a growing beast and will continue to be a challenge as it will constantly be changing. They just changed how groups look and even rolled out a new interface for the messaging system. Just remember if you need to be seen by more people on Facebook going forward, you will need to be sharing great content that makes people check your page daily or you will have to promote posts.

Try promoting a post for your business page, you can do this starting at just 5 dollars. Run a test and see if it makes any difference! When you see the difference and are ready to learn more about how to advertise on Facebook, then let me know and I will tell you where to take my next class!

I hope you have a better understanding why your post views have been declining and will keep in mind that Facebook is amazing and a growing beast, but now it is profit driven a bit. Promote a good post with a coupon or event and see how well it does vs no promotion. I think you will be surprised at the difference!

Posted Originally: http://www.freskosmedia.com/no-one-is-seeing-my-facebook-posts-facebook-marketing-for-pages/

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David Binder October 30, 2012 at 01:22 PM
I've noticed the advertizing blitz on my page. Even posts saying that I "Like" a page that I haven't even visited. I really don't care for this as it would lead my friends to believe that I support a product or statement that I am not familiar with.
Kenneth Stepp October 30, 2012 at 01:33 PM
It looks like Facebook could become the next Myspace to me. As lame as many of the personal posts are, people are on Facebook for that experience. There are many other ways for Facebook to up their earnings. Reducing the impact of personal posts isn't one of them. With a billion now signed on, they could easily take over most membership services ie: dating services, auto sales, home sales, etc. Denying people the ability to have pictures of their breakfast plate viewed by many strangers will cost them members. I have to go post this on my timeline now.
Kent Clarke October 31, 2012 at 07:37 PM
Expect more changes to come. This is only the beginning. I believe Facebook will start bring out new stuff pretty soon, more like a trial and error to see what works. But funny enough although some person are vex, upset or not liking the new Facebook the number of users on Facebook has increase. People have just adapted to changes and operate to suite regardless of feelings etc. I think what they should do is to build its own search engine and stop trying to milk FB to get more $$. They already dominate the social media sphere of things, if they had there own search engine and fuse it to FB that would be great. I know that plans are on the table for it but I would love them to really do it. They should also focus on building a better user experience and user interface within FB. Kent - http://www.mautostore.com
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